The Federal guidelines that protect consumers from deceptive endorsements and advertising may pose liability issues for employers if their employees use social media to talk about their employer's products or services. When employees comment on the products or services their company provides in blogs or on their Facebook accounts, the presumption is that they are doing so for the company’s benefit and with the company's approval. On-line comments by employees can, therefore, create problems for their employers even if the comments are not authorized by or sponsored by the company.
Employers can protect against such liability by having an appropriate policy in place. Management 2000, a Professional Employer Organization with offices in Indianapolis, Indiana and Dayton, Ohio can help. The HR Department at Management 2000 regularly provides human resources advice to small business owners regarding effective policies and procedures for their companies.
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